The effects of virtual business events on attitudes and behavioural intentions of Generation Z
Year of publication: |
2023-12
|
---|---|
Authors: | Boros, Kitti ; Keller, Krisztina |
Publisher: |
PTE KTK |
Subject: | Information economy | Commerce and tourism | Education |
Type of publication: | Article |
---|---|
Language: | Hungarian ; English |
Notes: | Boros, Kitti and Keller, Krisztina orcid:0000-0002-4408-7940 (2023) The effects of virtual business events on attitudes and behavioural intentions of Generation Z. Marketing & Menedzsment, 57 (3). pp. 27-35. DOI https://doi.org/10.15170/MM.2023.57.03.03 |
Other identifiers: | 10.15170/MM.2023.57.03.03 [DOI] |
Source: | BASE |
-
E-commerce evolution in Hungary: an investigation of critical succes factor
Kolos, Krisztina, (2011)
-
Gyulavári, Tamás, (2011)
-
Gelei, Andrea, (2010)
- More ...
-
The effects of virtual business events on attitudes and behavioural intentions of Generation Z
Boros, Kitti, (2023)
-
Megyeri, Gábor, (2020)
-
3S Traveling – Turizmus a poszt-Covid19 érában
Megyeri, Gábor, (2021)
- More ...