Social media strategy : marketing, advertising, and public relations in the consumer revolution
Year of publication: |
[2025] ; Fourth edition
|
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Authors: | Quesenberry, Keith A. |
Publisher: |
Lanham : Rowman & Littlefield |
Subject: | Online-Marketing | Internet marketing | Social Web | Social web |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xx, 437 Seiten |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Revised edition of the author's Social media strategy, [2021] Includes bibliographical references and index |
ISBN: | 978-1-5381-8011-2 ; 978-1-5381-6710-6 |
Source: | ECONIS - Online Catalogue of the ZBW |
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