Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Year of publication: |
2024
|
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Authors: | Elshaer, Ibrahim A. ; Alrawad, Mahmaod ; Lutfi, Abdalwali ; Azazz, Alaa M. S. |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103548, p. 1-12
|
Subject: | Attitude | Consumer buying intention | fsQCA | Ratings and reviews | Recommendation and referrals | Social commerce | Trust | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Coronavirus | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
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