New industry entrant and the supplier bargaining power : the case of Netflix in Korean OTT market
Year of publication: |
2023
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Authors: | Lee, Woonghee |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 23.2023, 2, p. 23-30
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Subject: | OTT | Netflix | Supplier Bargaining Power | Verhandlungsmacht | Bargaining power | Lieferantenmanagement | Supplier relationship management | Südkorea | South Korea | Markteintritt | Market entry |
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