Developing communication strategies to engage a new generation of donors : fostering relationships between Gen Z and non-profit organizations
Year of publication: |
2024
|
---|---|
Authors: | Parker, Kimberly A. ; Amissah, Anne Amegbeha ; Deffendall, Matthew ; Pfeiffer, Samantha N. ; Adams, Madison ; Clements, Christopher ; Scheuer, Sylvia ; Guay, Madison ; Abney, David ; Ribott, Mark A. <II> ; Rahman, Nadia |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 29.2024, 1, Art.-No. e1829, p. 1-12
|
Subject: | emerging donors | focus groups | Gen Z | narrative messages | non-profit organizations | Entwicklungshilfe | Development aid | Nonprofit-Organisation | Nonprofit organization | Entwicklungsländer | Developing countries | Interne Kommunikation | Internal communication |
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