A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Year of publication: |
2024
|
---|---|
Authors: | Ahmadi, Sadra ; Shokouhyar, Sajjad ; Amerioun, Motahare ; Salehi Tabrizi, Neda |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103540, p. 1-15
|
Subject: | Notebook industry | Opinion mining | Reverse logistics | Social media data analysis | Twitter analysis | Social Web | Social web | Betriebliche Kreislaufwirtschaft | Beziehungsmarketing | Relationship marketing |
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