Lányi, Beatrix; Hornyák, Miklós; Kruzslicz, Ferenc - In: Competitiveness Review: An International Business Journal 31 (2021) 3, pp. 477-496
Purpose: The purpose of this paper is to examine the importance of websites and social media platforms to find out how they contribute to the improvement of business performance. A new automated data collection method is developed to determine the technology maturity level of websites. These...