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8041
Transfer function analysis of the relationship between advertising and sales : a synthesis of prior research
Moriarty, Mark M.
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001021717
Saved in:
8042
Using self-congruity and ideal congruity to predict purchase motivation
Sirgy, M. Joseph
- In:
Journal of business research : JBR
13
(
1985
)
3
,
pp. 195-206
Persistent link: https://www.econbiz.de/10001021721
Saved in:
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