Li, Xiaogu; Clark, Christopher D; Jensen, Kimberly L; … - Southern Agricultural Economics Association - SAEA - 2013
This study examines how a $50 mail-in rebate influences consumer willingness-to-pay for an ENERGY STAR-certified refrigerator. Data collected from a 2009 U.S. online survey containing a hypothetical choice experiment. Results suggest that a rebate induces uncertainty about the quality of ENERGY...